Rowenta is a German manufacturer of small

household appliances A major appliance, also known as a large domestic appliance or large electric appliance or simply a large appliance, large domestic, or large electric, is a non-portable or semi-portable machine used for routine housekeeping tasks such as cookin ...

. Since 1988, it has been part of the global French Groupe SEB. The German subsidiary is Rowenta Werke GmbH in Erbach in the Odenwald district in Hesse.

History

Robert Ferdinand August Weintraud (1860-1927) founded Robert Weintraud GmbH & Co KG in 1884, and trademarked the brand name Rowenta, an

acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in ''NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, as ...

of the company's full name, in December 1909. His family lived in

Offenbach am Main Offenbach am Main () is a List of cities and towns in Germany, city in Hesse, Germany, on the left bank of the river Main (river), Main. It borders Frankfurt and is part of the Frankfurt urban area and the larger Frankfurt Rhein-Main Regional Aut ...

. The company initially used the slogan ''Muss heute eine Rowenta sein'' (today tmust be a Rowenta). In 2005 they introduced ''Intelligent Beauty''. In 2014, they introduced the new slogan "Enjoy Technology"

Product Introductions

* 1919 - an electric iron * 1926 - the first electric

coffee maker A coffeemaker, coffee maker or coffee machine is a cooking appliance used to brew coffee. While there are many different types of coffeemakers the two most common brewing principles use gravity or pressure to move hot water through coffee gr ...

for restaurants * 1949 - the first iron with a thermostat (with ceramic

heating element A heating element converts electrical energy into heat through the process of Joule heating. Electric current through the element encounters resistance, resulting in heating of the element. Unlike the Peltier effect, this process is independe ...

s) * 1957 - the first steam iron * 1967 - hair drying bonnet * 1971 - KG-22 coffee maker (''Filtermatic'') * 1974 - its first vacuum cleaner * 2001 - bagless vacuum cleaner (''Infinium'')

Ownership

Rowenta was bought by the French

Groupe SEB Groupe SEB (''Société d'Emboutissage de Bourgogne'') is a large French consortium that produces small appliances, and it is the world's largest manufacturer of cookware. Notable brand names associated with Groupe SEB include All-Clad, IMUSA , ...

in 1988.

Structure

The company is based in

Erbach im Odenwald Erbach () is a town and the district seat of the Odenwaldkreis (district) in Hesse, Germany. It has a population of around 13,000. Geography Location The town lies in the ''Mittelgebirge'' Odenwald at elevations between 200 and 560 m in t ...

Odenwaldkreis The Odenwaldkreis is a ''Kreis'' (district) in the south of Hesse, Germany. Neighboring districts are Darmstadt-Dieburg, Miltenberg, Neckar-Odenwald-Kreis, Rhein-Neckar-Kreis and Kreis Bergstraße. ''Odenwaldkreis'' belongs to the Rhine Neckar Are ...

. It is located off the B43 next to the A661 bridge over the

River Main The Main () is the longest tributary of the Rhine. It rises as the White Main in the Fichtel Mountains of northeastern Bavaria and flows west through central Germany for to meet the Rhine below Rüsselsheim, Hesse. The cities of Mainz and Wies ...

, in the Gewerbegebiet Kaiserlei near the

Best Western Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,700 hotels worldwide. The franchise, with its corporate headquarters in Phoenix, Arizona, includes more than 2,000 hotels in North America. ...

Macrander Hotel. The site is also the headquarters of Groupe SEB Deutschland.

References

External links

Official Website
{{Authority control Coffee appliance vendors Companies based in Hesse Electronics companies established in 1884 Home appliance brands Manufacturing companies of Germany German brands Offenbach am Main German companies established in 1884 1988 mergers and acquisitions